SRAM
ROCK SHOX: Flight ATtendant
This is the story of Flight Attendant, a revolutionary suspension system from RockShox that is changing the future of mountain biking.
Engineered with cutting-edge technology, Flight Attendant is an automated, predictive suspension system that dynamically adjusts in real-time, giving riders the perfect balance of efficiency, control, and responsiveness—without ever having to think about it. By analyzing rider input, terrain changes, and pedal efficiency, it automatically optimizes suspension settings, maximizing power transfer on climbs and plush absorption on descents.
Our team at Vesta set out to capture the essence of this breakthrough innovation, immersing viewers in a high-energy, visually striking film that showcases Flight Attendant’s seamless adaptability in diverse mountain terrain. From technical rock gardens to flowy singletrack, we followed elite riders as they pushed the system to its limits, proving that with Flight Attendant, the bike is always in the perfect mode at the perfect time.
This film isn’t just about technology—it’s about elevating the ride experience, unlocking new possibilities, and redefining what’s possible on a mountain bike.
Direct to Client
Locations: Crested Butte Colorado, Durango Colorado, Silverton Colorado
Date:
April 17, 2025

