We developed a concept where the vehicle itself would “light the way”, guiding a professional mountain biker and his wolf dog, Kuma, through a breathtaking nocturnal ride. Set against the backdrop of rugged mountain terrain, our film highlights the harmony between cutting-edge automotive engineering and the raw, untamed spirit of outdoor adventure.

Using a cinematic blend of precision driving, dynamic riding sequences, and stunning visuals, we crafted a story that captures the essence of freedom, control, and connection to the elements. Shot with the latest aerial drones, vehicle-mounted stabilized cameras, and high-speed tracking systems, this piece delivers an immersive experience that reflects the power and innovation of Mercedes-Benz.

This is more than just a car commercial—it’s a visual journey into the wild, where performance meets passion, and adventure knows no limits.

Location: Gunnison, Colorado

Agency: Razorfish