Gunnison Crested Butte Tourism
Micayla in Wonderland
Exploring Wonderland on Two Wheels
The Crested Butte and Gunnison Tourism and Prosperity Partnership (TAPP) tasked Matchstick Productions with creating a visually stunning and engaging campaign to showcase the natural beauty and world-class biking of the Gunnison Valley. Our team handled every aspect—from concept development, scripting, and filming to talent coordination, editing, and strategic distribution.
At the heart of the project is pro mountain biker Micayla Gatto, who finds herself in the awe-inspiring terrain of Crested Butte. And like any passionate rider would, she dives headfirst into the trails, exploring the valley’s incredible singletrack and breathtaking scenery.
Beyond production, Matchstick designed and executed a full-scale social marketing strategy, maximizing impressions and engagement across all major platforms. The result? A fun, immersive video that captures the spirit of adventure and just might inspire you to visit this mountain biking wonderland for yourself.
Location: Crested Butte and Gunnsion Colorado
Direct to Client
Date:
April 4, 2025