Outerbike
Our Dirt Tastes Better
When Gunnison/Crested Butte Tourism approached us in July with an urgent need for a high-energy promotional video for Outerbike—the premier mountain bike demo event happening just weeks later in mid-August—we knew we had to move fast. The challenge? No existing footage of the event. The solution? A bold, original concept that could be shot quickly while standing out in the crowded world of bike marketing.
We wanted to capture more than just better berms, bigger jumps, and top-tier demos—we set out to showcase the soul of Crested Butte and the pure joy of riding with friends in one of the sport’s most legendary destinations. The video’s tone is celebratory, dynamic, and infectious, reflecting the camaraderie and excitement that define Outerbike.
For summer 2018, the best bike demo in the universe returned to the home of mountain biking, offering riders the chance to test the latest gear on world-class trails. From the lift-served flow and tech of Evolution Bike Park to iconic local loops like Upper Loop, Lupine, and Lower Loop, Crested Butte delivers a one-of-a-kind riding experience. And let’s be real—our dirt just smells better.
Date:
April 6, 2025